Delivering a convincing speech is a valuable skill you can apply daily throughout your life. Over 2000 years ago, Aristotle determined three aspects of persuasive speech. These components include pathos, ethos, and logos and are considered the three pillars of persuasion. This post will focus on how these qualities can make you a good speaker.
An overview of Pathos, Logos, and Ethos
Pathos, logos, and ethos are aspects of persuasion used to appeal to and convince an audience. These qualities are essential for public speakers who want their audience to accept their messages.
- Ethos– your character and credibility
- Logos-rational and logical argument
- Pathos– emotional connection with the audience
Ethos is the effort to persuade your audience of your character and credibility. Before you can persuade your listeners to agree with what you are saying, they have to accept you. Whether you are giving a presentation, interviewing for a job, teaching a workshop, or creating a filer, people won’t be convinced unless they trust you. There are several ways you can use communication to build trust.
A good public speaker can promote ethos by using an appropriate vocabulary and language, paying attention to their movement and dress code, and making themselves look honest. Establishing ethos from the beginning of your speech is advisable.
Pathos is a Greek word for experience and suffering. It refers to a public speaker’s effort to convince the audience by appealing to their feelings. As a public speaker, you need to show sincerity in your emotions. Without pathos, your audience is likely to find weaknesses in your argument. Pathos helps your audience to act on your requests and understand your point of view.
Some of the best ways to improve pathos include:
- Use metaphors and analogies
- Choose emotional topics and points
- Apply emotionally charged terms
- Research your audience
- Use humour
- Ensure the emotions are ideal for the context
Logos is derived from the word “logic.” It is the effort to persuade your audience using reason and logic. With logos, you can develop ethos because what you say makes you look knowledgeable. If you want to achieve logos, you need to ask yourself the following questions:
- Is the message coherent?
- Does the evidence provide support for your claims?
- Will the actions of the audience yield the desired outcome?
With logos, you can ensure that your arguments are clear and specific. You can also have an active plan for dealing with opposing points of view.
Get Help To Become a Better Public Speaker
Whether you want to prepare for an interview or a business meeting, the above modes of persuasion can do wonders for you. You may also need to maintain eye contact with your audience, paint the picture with storytelling and practice your speech.
At the Pronunciation school, we have the resources required to help you improve your language and communication skills. Book an assessment in our communication classes to get the assistance you need to speak with confidence.